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Posted on: April 21, 2022

Rebranding Initiative Update

small wonder

Over the past four years, the City has worked with various community stakeholders, as well as GrahamSpencer, a branding firm to conduct thorough research and prepare strategic recommendations to effectively and creatively re-brand our community, including a new logo and tagline. After many meetings, interviews with stakeholders and surveys of the community, including the brand audit of “Chocolate City USA” and the “City of Trails” concept, the preferred tagline is “Small Wonders – Big Dreams”

Please take some time to view some big dreams that have occurred in our great city and let us know what your Burlington Dream Come True story is here:  https://www.burlington-wi.gov/555/Rebranding-Draft-Concept

To view the history of the grass roots and GrahamSpencer efforts, please visit: http://burlington-wi.gov/556/5410/Rebranding-Initiative-History

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